Everything Works Out in Your Favour, When You Decide Everything Works Out in Your FavourRead time: 6 minutes Hey, welcome back. Last week, I wrote about how placing money on a pedestal can actually hinder your chances of getting it. And why you should normalise making it instead. (Lots of it). You can read that (and all past issues, here). I'm off to Wales today for my annual 'Foundrs Forest' retreat where I take 65 people from my community of 450 scale up entrepreneurs deep into the Welsh forest for a hopefully transformational experience, including a big dress up party themed as 'Intergalactic Picnic' to make sure shit gets weird and to prove you're never too old to not take yourself too seriously. I'll report back next week on any learnings. Today, I want to talk about something that sounds too simple to be true: How I Learned This the Hard WayFor most of my twenties, I thought optimism was a delusion. I saw “positive thinking” as a self-help cliché, the kind people use to avoid responsibility. But “realistic” eventually became a trap. Every time something went wrong, I saw it as proof that life was hard, business was brutal, and I just had to “tough it out.” It took a long time to realise that most of the stress, anxiety, and chaos I felt wasn’t from what was happening. Your Brain Works for the Story You Feed ItHere’s what I mean: If you think “everything goes wrong for me,” your mind will unconsciously filter for proof. Same events. Different lens. Different life. It’s called selective perception, a cognitive bias backed by neuroscience. That doesn’t mean nothing bad ever happens. And that shift changes everything. The Proof Always Comes LaterSome of the worst moments of my life, burnout, insomnia, failure, ended up being the catalysts for the best ones. But they only looked that way after. The belief that “everything works out” doesn’t mean you pretend pain is pleasant. When you hold that belief, you stop fighting reality and start collaborating with it. Reprogramming the StoryHere’s the thing, you can literally train your brain to expect things to work out. Every time you choose a positive reframe instead of spiraling, your brain lays new neural pathways. Here’s how I practice it:
And every single time, I remind myself, it’s not luck. It’s pattern recognition. Everything has worked out before. A Simple Belief That Changes EverythingThe belief that “everything works out in my favour” isn’t about delusion. The data says: you’ve survived everything you’ve ever been through. That’s not blind optimism. That’s historical accuracy. So the next time life feels uncertain, choose the story that serves you. Because it always is. To self-belief that compounds, and turns into your story of success, PS: Speaking of seeking success and changing narratives - I went out for dinner this week with Spencer Matthews who's leaving today for his 4 week Guinness World Record Challenge to do 7 Iron Mans on 7 continents breaking the record by many months. What was he most looking forward to? Swimming in the Antarctic. That's what success looks like to him, whereas to me it looks like enjoying dinner with a friend, like this, and then not having to swim in ice. Each to their own! Good luck Spencer! |
Serial Entrepreneur and host of one of Europe's top business podcasts, Secret Leaders with over 50M downloads & angel investor in 85+ startups - here to share stories and studies breaking down the science of success - turning it from probability to predictability.
Who Loves Themselves The Most, Wins Read time: 6 minutes Hey, welcome back. Last week, How To Engineer Luck, You can read that (and all past issues, here) Today, I want to tell you about the only competitive advantage that actually compounds. How you see yourself. I Saw A Tweet That Stopped Me It was from @thedulabs and it said something along the lines of: the game comes down to who loves themselves the most. One player gets laughed at and exits the arena immediately. Another makes it to...
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If You Don't Have A Personal Brand In 2026, Why Not? Read time: 6 minutes Hey, welcome back. Last week, we talked about information being free because keeping you paralysed is the product. You can read that (and all past issues, here) It's 2026. If you don't have a personal brand by now, I need to ask you something. Why not? Not judgment. Genuine question. What's stopping you? The Excuse I Hear Most "I don't have time." You have time to scroll. Time to consume. Time to watch what everyone...