Information Is Free Because Keeping You Paralysed Is The Product

Read time: 6 minutes

Hey, welcome back.

Last week, we talked about the best investment I've ever made turning 40. You can read that (and all past issues, here).

Information is free now. All of it. Every framework. Every strategy. Every playbook.

You can learn anything. Build anything. Become anything. Just search for it.

So why isn't everyone winning?

Because saturating your cognition and preventing you from taking action is the product.

The Real Business Model

Herbert Simon figured this out in 1971: "A wealth of information creates a poverty of attention."

He saw it as a problem to solve. Silicon Valley saw it as a business opportunity.

If attention is the scarce resource, and you can capture it, sell access to it, and monitor what it reveals, you win.

The attention economy was born. And it's worth twelve trillion dollars.

Information isn't free because companies are generous. It's free because your paralysis is more valuable than your money.

How This Actually Works

You want to start a business. So you research.

Business models. Market analysis. Competitor research. Frameworks. Case studies. Success stories. Failure autopsies.

You open 50 tabs. Save 100 articles. Bookmark 200 tweets. Join 15 communities.

You're learning. Preparing. Getting ready to make an informed decision.

Really, you're just collecting inputs while your brain's ability to process them degrades.

Research shows that knowledge workers now toggle between applications over 1,200 times per day. It takes 23 minutes and 15 seconds to fully regain focus after each interruption.

You're not getting smarter. You're getting cognitively overloaded.

And that overload prevents the one thing that would actually matter: taking action.

The Numbers Are Brutal

Information overload costs the global economy one trillion dollars annually in lost productivity.

76% of workers say information overload causes them daily stress and anxiety.

38% of employees feel overwhelmed by the sheer number of messages they receive. Knowledge workers spend 2.5 hours per day just searching for information across platforms.

Analysis paralysis is everywhere. People postpone decisions. Make rushed choices under pressure. Avoid deciding altogether because they have too much conflicting data.

The more information you consume, the less capable you become of actually using any of it.

Why This Keeps Happening

Your brain evolved to process a small tribal community. A few dozen faces. A handful of conversations per day. Decisions that could wait until morning.

Now you wake up to 117 emails. 153 messages. 275 daily interruptions. Data measured in zettabytes.

The platforms know this. They're designed around it.

Algorithms optimise for engagement, not

insight. They prioritise outrage and sensationalism because those generate longer watch times and more clicks.

Research shows false news spreads six times faster than truthful news on Twitter. Not because people prefer lies. Because emotional content gets prioritised by the algorithms that drive ad revenue.

You're not consuming information to get smarter. You're consuming it because the platforms are engineered to keep you consuming.

What This Does To You

Decision quality drops 40% by late afternoon compared to morning. That's just one day of mental fatigue.

Imagine weeks of it. Months. Years of making important choices while running on fumes.

Multitaskers experience a 40% drop in productivity and take 50% longer to accomplish tasks compared to people who focus sequentially.

The constant context switching doesn't make you more productive. It makes you worse at everything.

Studies show that sustained exposure to fragmented, emotionally charged stimuli degrades your brain's ability to sustain deep thought, consolidate memories, and regulate emotions.

This isn't just affecting your work. It's changing how your brain functions.

The Pattern I Keep Seeing

Someone wants to launch something. They spend six months researching.

Markets. Competitors. Strategies. Tools. Frameworks. Best practices.

They know everything. Every angle. Every risk. Every opportunity.

And they never launch. Because there's always one more thing to learn. One more article to read. One more expert to follow.

The information didn't help them. It paralysed them.

Another person wants the same thing. They spend two days researching. Then they build. They launch. They learn from real feedback instead of theoretical knowledge.

The person with less information wins. Not because they're smarter. Because they're not paralysed.

What Actually Matters

You don't need more information. You need less.

You don't need another framework. You need to pick one and actually use it.

You don't need to read 47 articles about starting a newsletter. You need to write one email and send it.

The information you already have is enough. More than enough, probably.

What you need is the courage to stop consuming and start creating.

The Shift That Changed Everything For Me

I used to research everything to death.

Before launching Heights, I read every supplement study. Every market analysis. Every competitor review. Every growth playbook.

I thought this made me prepared. Really it just made me anxious and overwhelmed.

Now I have a rule: maximum two sources on any decision. Then I act.

Not because I don't value information. Because I value action more.

And I've learned that taking action with 70% of the information beats having 100% of the information and doing nothing.

The podcast didn't get better because I read more about podcasting. It got better because I recorded 500 episodes and learned from doing it.

The newsletter didn't improve from studying more copywriting frameworks. It improved from writing every week and seeing what resonated.

Heights didn't grow from consuming more growth content. It grew from testing things and measuring what actually worked.

What This Means For You

Look at what you're researching right now. The tabs open. The articles saved. The videos bookmarked.

Ask yourself honestly: are you learning or are you stalling?

Is this information moving you toward action or away from it?

Most of the time, more information just gives you more reasons not to start. More things to consider. More risks to worry about. More perfect scenarios to wait for.

The platforms want you in this loop. Consuming. Researching. Planning. Never executing.

Because the moment you stop consuming and start creating, you're no longer their product.

The Truth

Information is abundant. Attention is scarce. Action is even scarcer.

The system is designed to keep you consuming. To keep you overwhelmed. To keep you paralysed by options and drowning in data.

Breaking out requires recognising that more information isn't the answer. It's the problem.

The work you're avoiding by researching one more thing? That's the work that actually matters.

Stop learning. Start doing.

To taking action, Dan

P.S. Close the tabs. Delete the bookmarks. Pick the simplest version of what you want to do and just start. The information you have right now is enough. What you need isn't in another article. It's in actually trying the thing you keep researching. The paralysis is the product. Don't buy it.

The Freemasons

Super interesting history of the Freemasons

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Absolutely brilliant true crime story of a recent London kid's unsolved murder.

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Dark

Probably my favourite show of all time - mindbending time travel. In German. Go for the dubbed version

Watch Here

A 2020 study published in Emotion found that people who learned to accept their “non-ideal emotional states”, including low motivation, low energy, and neutral days, experienced significantly higher overall well-being and lower stress.

The key insight: self-acceptance amplifies emotional resilience, while self-judgment weakens it.

📌 Quick Takeaway →

Your average days aren’t failures; they’re emotional training grounds.
When you stop punishing yourself for being human, everything in your life compounds faster.

→ Link to study

In my goal to help more entrepreneurs/people who are looking to level up their careers, I've just started taking 1-1 consulting calls (only 1 a week)

Why book a call? Some of my expertise/success:

I've built 5 startups. 1 win, 1 fail, and 3 still going.
E-Commerce: Heights - with revenue over £20M a year.
Community: Foundrs, one of the UK's top founder communities
Podcasting: Leaders Media - I bootstrapped a media company that made the UK's top business podcasts including Secret Leaders, with over 50M downloads across the network.
Health/Mental Health: Overcame burnout, insomnia, depression & anxiety in pursuit of success. Hear me on Steven Bartlett's on Diary of a CEO
Angel Investing: I've invested in over 100 startups
Coached & Mentored: Certified coach & 5* mentor on Mentorpass
Personal Brand: Over 400,000 followers across social

So if you're interested in booking a session with me to talk all things business or building a personal brand, book for 30-minutes or 45-minutes. (limited spots).

Book a Call with Dan